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NOLEGEIN Journal of Advertising and Brand Management
ISSN: 2581 - 530X
Publisher: publisher
NOLEGEIN Journal of Advertising and Brand Management
Indexed in
Business and Management
ASI-FACTOR
1.3
Journal Basics Score: 3
Journal Transparency Score: 3
Journal Operation Score: 2
Journal Articles Score: 3
Journal Accessibility Score: 3
SUBMIT ARTICLE ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: Stm Journals
Publication Center: INDIA
International Journal Address (IJA):
IJA.ZONE/25818060530X
eISSN
:
2581 - 530X
VALID
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Scope
Advertising theories and their relationship with practice Media Research, advertising, and communications Promotional Research and management Cross-media research and management Consumer research and advertisement analysis Types of advertising Sales promotions Media and advertising approaches Rise in new media Crowdsourcing Global advertising Foreign public messaging Diversification New technology Advertising research Social media Advertising and organizational responsibilities Cognitive information models Hierarchy of effects models Foote, Cone, Belding (FCB) planning grid Advertising planning Careers in advertising management
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