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PRIMA: Practices and Research in Marketing
ISSN: 2230 - 844X
Publisher: publisher
PRIMA: Practices and Research in Marketing
Indexed in
Business and Management
ASI-FACTOR
1.3
Journal Basics Score: 2
Journal Transparency Score: 2
Journal Operation Score: 2
Journal Articles Score: 2
Journal Accessibility Score: 3
SUBMIT ARTICLE ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: Publishing India Group
Publication Center: INDIA
International Journal Address (IJA):
IJA.ZONE/22302799844X
eISSN
:
2230 - 844X
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Scope
Editorial ObjectivesThe aim of PRiMa is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing. PRiMa is not pre-disposed towards either empirical work or pure theory, nor towards one particular method or approach, we feel that any approach that helps to break new ground is welcome. We are Indian however we actively encourage global contributions, from scholars across the broad domain of marketing.Journal is indexed within Ebsco DatabaseEditorial CriteriaPRiMa will be an outlet for research that is:Based on rigorous, high quality scholarly work of global standardsFrom a diverse range of methodological, philosophical and theoretical approachesTaken from theoretical conceptualization and appropriate research methodologyWell written, clear, relevant and most importantly of interest to marketing pract...
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