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Brazilian Journal of Marketing
ISSN: 2177 - 5184
Publisher: publisher
Brazilian Journal of Marketing
Indexed in
Business and Management
ASI-FACTOR
1.3
Journal Basics Score: 3
Journal Transparency Score: 3
Journal Operation Score: 3
Journal Articles Score: 3
Journal Accessibility Score: 3
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International Category Code (ICC):
ICC-0502
Publisher: Revista De Gestão Ambiental E Sustentabilidade
Publication Center: BRAZIL
International Journal Address (IJA):
IJA.ZONE/217714345184
eISSN
:
2177 - 5184
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Scope
BJM’s mission is to encourage the production and dissemination of academic knowledge in the Marketing area.ObjectivesTo contribute to the advancement of basic and applied research in the Marketing field;To be a vehicle of propagating academic production in Marketing;To encourage a sharing of marketing ideas from different factions of people involved in marketing field;To provide a space for creative thought about Marketing particular to Brazil;To encourage an interdisciplinary approach to Marketing studies and research.FocusBJM has an academic purpose, publishing articles that are the result of basic or applied scientific research.It is important that the articles bring an innovative and creative academic contribution – either empirical or theoretical – to the marketing area.When pertinent and necessary, foreign articles or translations of classic marketing articles will be published so that they would be available to the Br...
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